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Pride linkedin banner1/13/2024 Instead, plan to make LGBTQIA+ advocacy part of your branding throughout the year. First and most important: don’t stop posting about LGBTQIA+ rights and equality after the month is over! Pinkwashing during June is the opposite of authentic, and your audience will notice it. There are two impactful ways to be authentic during Pride Month. Here’s a look at how incorporating each of these principles in your Pride Month messaging will help you do right by the LGBTQIA+ community. Now is the time to start building that momentum, using three guiding principles: authenticity, empathy and creativity. Transform the momentum you build talking about Pride Month into a renewed commitment to using your platform to promote inclusivity and equality year-round. Think of Pride Month as a reminder and opportunity to do the month’s real message justice in your branding. How Should Your Brand Talk About Pride Month? Our internal data shows that there is a strong increase in global company updates using Pride keywords such as lgbtqiaplus, prideatwork and lgbtqiarights, particularly in the Software & IT Services and Health & Pharma industries. How Brands Talk About Pride on LinkedInīrands increasingly engage their customers and prospects in the Pride conversation on LinkedIn. To kick off our Pride Month this year, let’s explore how marketers can do right by the LGBTQIA+ community and make a difference in the process. Spotlighting the importance of Pride is crucial, and there is a reliable formula for exercising your marketing in a way that is respectful and productive. Instead, it’s how your brand should show up in a sensitive, informed and helpful way. Yet, the question isn’t should your brand talk about Pride Month. But, Pinkwashing is a real thing and, sometimes, brand marketers can get it wrong and come off as inauthentic and performative. Pride is an important reminder to advocate for the rights and equity of LGBTQIA+ people every day.
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