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Mac conference logo1/11/2024 ![]() ![]() Further, the stone materials symbolize the competitive grit of the conference. They are a symbolic metaphor of the development of MAC student-athletes during their time participating in conference competition. Raw stone materials that are mined and refined in construction inspired these colors. The MAC has elected to change its color scheme with the new identity, choosing dark gray, light gray and pewter to appear in the logo and on the newly designed website. Once the strategic concept was defined, we were able to build additional layers to the brand narrative that all connected to that key idea, with the final marks conveying the power, modernity and heritage of the conference with an edge of sophistication,” Dillon added. The imagery used historically to represent the conference – the three marble columns and temple façade – were a fitting expression of the MAC as a timeless cornerstone of Division III athletics. “This identity was really a story that told itself. This was a true collaborative effort,” said Skye Dillon, Principal of Skye Design Studios. “I would like to commend the leadership of Ken and his team, Marie and Jon, and thank all within the MAC family that provided such valuable insight and feedback throughout the creative process. ![]() Skye Design also developed a new font specific to the MAC that coincides with the new logo. For variety, the logo appears in extended, stacked and secondary marks to be used in various contexts. The primary mark acts as a contemporary homage to the former logos, keeping the three columns and temple facade imagery that has been part of the conference brand since its origin. Skye Design Studios created the new visual identity for the MAC using the idea of raw stone materials that are mined and refined to form classical architecture. “Having landed on a final product, after years of mixed messaging, we can now rally behind the MAC as our central and unified focus. Marie Stroman and Jonathan Hower, of the MAC staff, have worked closely with Cognitive Marketing, Skye and SIDEARM to develop this comprehensive rebrand. The ultimate result of this effort will be to broaden our outreach for prospective student-athletes and corporate sponsors.” “This has been a more complex process than other conferences experience because of our unique three-conference structure and large membership of 18 institutions. “Launching our new brand has taken several years and involved many MAC constituents,” said Ken Andrews, MAC Executive Director. ![]()
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